If you thought cloud computing was going to be another technology fad that would be irrelevant in a few months, you are probably second guessing that assumption now.
CIO.com just reported that IBM and Salesforce.com recently increased their cloud services investments by a combined $4.5 billion through key company acquisitions.
Now that the major technology players are focused on innovation in the cloud, they are looking for ways to differentiate themselves.
- Microsoft is touting their vision of corporations using a hybrid cloud model. According to a NetworkWorld article, Microsoft argues that a hybrid model has benefits for IT departments and end users, as well as cost savings. IT departments can look forward to replicate data-center virtual machines to a cloud service provider where they can provide fault tolerance, high availability, and be ready for recovery in case of a disaster.
- Salesforce.com has built up its business through its Software as a Service (SaaS) applications, most notably its customer relationship management (CRM) tools. However, the company has been looking to diversify in recent years. It bought Platform as a Service (PaaS) vendor Heroku and developed Force.com, which allows customers to build customized applications associated with CRM, and increasingly other functions, such as employee management and general business process management. The company is also developing a marketing cloud, with key acquisitions to amass data from its customers and provide users with services that integrate customer data to improve their interactions.
Amidst all of this activity around the cloud, these are just a few examples of how the big players are innovating with cloud services and differentiating themselves from the competition. Let us know how your company is using the cloud! Feel free to comment below.