Over the years, our Metafile team has been keeping a close eye on the growing prevalence of mobile in the retail space. While browsing the Retail TouchPoints website, I came across this infographic, courtesy of mobility solutions provider Motion Computing, which highlights how retailers are currently implementing mobile into legacy store systems.
Mobile has gained a significant amount of momentum and has proven to be an asset for retailers looking to increase productivity, and better manage inventory. According to survey results, as many as 50 percent of retailers said they have a mobile web site, while 30 percent currently provide customized promotions and offers through mobile devices.
If you have been in a retail store lately, you may have noticed sales associates using tablets to help customers locate merchandise or to price check. This reflects the findings which show that more than 20 percent of retailers surveyed reported they are currently providing mobile devices to help associates better assist customers. Incorporating mobile devices into the brick and morter customer experience allows for faster customer service, and creates greater fluidity between the back office, storage rooom and showroom floor.
If you’re a retailer, I encourage you to take a look at the infographic below and consider if it’s time for your business to make the move to mobile.