The holidays are stressful enough without having to worry about your server crashing at work. This week, we’d like to share a recent article from Real Business with “Tech tips for a happy eChristmas.”
- Test your servers: It’s critical that you load test your servers and find the tipping point so you can simulate the impact of traffic spikes. Work with your IT team to resolve any problems, which could include adding memory or clearing out redundant data.
- Consider extra servers: Extra traffic on your site will affect your server, which will affect your website. If after testing you find your current server isn’t capable of handling your expected load, you can scale down or scale up with a bigger server or multiple servers.
- Run your key webpages through testing tools: The cornerstone of peak traffic planning is rigorously load testing your system ahead of time to identify and correct breakpoints and bottlenecks and will give you a great insight into how your site will perform when the holiday rush kicks in.
- Review the user experience of your site on mobile: Gartner predicts that by 2015, 50 percent of all web sales will be mobile, so it’s important you don’t alienate a core section of your audience. Make sure you test your site and content campaigns on key devices.
- Make it easy to buy: If the registration, log-in and check-out processes on your website are too cumbersome, shoppers will simply give up and go and buy from one of your competitors. Review the core purchase paths in detail and iron out any glitches.
- Optimize your site for faster loading: Consumers at this time of year are increasingly impatient – a slow or crashing website will affect conversion rates. Caching most commonly read or used data will improve loading efficiency, and using a content delivery network (CDN) will increase the performance of static content and reduce the amount of traffic that you need to serve.
At Metafile, we’d also like to suggest investing in paperless document management technology. Going paperless enables you to process payments easily, making processes smoother and more efficient, something that is always welcome at the holidays.
To read the full Real Business article with further details, click here and have a wonderful holiday season!